5 Ways Storytelling Can Kill Your Message

By Mike Michalowicz

We tell stories because they paint pictures in people’s minds. When we can engage an audience—whether it’s one person or 2,500—and inspire them to think creatively, they become active participants in our performance.

Stories make our messages more memorable and persuasive, and they’re an essential element of public speaking.

But not every story works and sometimes a story falls flat, leaving the speaker wondering, “What went wrong?” Take a look at these five common mistakes storytellers make and eliminate them from your next speech.

1. All you have is a story. Whether a speaker isn’t properly focused or is simply looking to stretch …read more