9 Brutal Startup Mistakes That Can Kill Your Business (and How to Avoid Them)

By Donna Fenn

Entrepreneurs are pretty optimistic people. After all, who else would put heart, soul, hard-earned cash and boundless energy into something that has a 50 percent chance of tanking within five years?

But the hearty ones who succeed know you need more then optimism and passion to make your business work: You need a road map that not only helps you identify the metrics for success but also warns you about the dangers that can surely derail you.

Granted, there are probably as many reasons for startup failure as there are startups, but here are nine common mistakes to avoid, along with some …read more