A Frontrunner’s Secrets to Winning a Business Plan Competition

By Mark Henricks

Hundreds of business plan competitions throughout the U.S. award tens of millions of dollars to entrepreneurs who have what it takes to enter and win. Even more valuable than the funding may be the contact with potential mentors and the publicity that attaches itself to overcoming the long odds and triumphing in a big competition.

“It gives you a lot more national recognition than being an aspiring entrepreneur working alone in your garage,” says Susan Scherreik, director of the Center for Entrepreneurial Studies at Seton Hall University, of entrepreneurs who win business plan competitions. The university sponsors its own …read more