Appy Couple Is the Wedding App Modern Brides Have Been Waiting For

By Katie Morell

Sharmeen Mitha-Sehgal has singer Bruno Mars to thank for changing the direction of her life. A former marketing executive, Mitha-Sehgal had just quit her job and moved to New Jersey from New York City to find what she calls her “purpose in life.” She wanted to start a technology company to solve a problem she hadn’t yet identified when Mars’ song, “Let’s Get Married,” streamed through her car radio around 4 p.m. on a hot day in July 2011.

“I thought, ‘That is it!’” Mitha-Sehgal recalls. ”‘I keep getting crappy Evite invitations to weddings, and that can’t be the future …read more