Ariane Goldman of HATCH: Disrupting Fashion for Moms-to-Be

By Katie Morell

A frustrated and pregnant Ariane Goldman was suffering from a sleepless night in mid-2010 when she sat down at her computer and started searching for fashionable maternity wear. Typing “chic maternity” into Google brought up nothing but cheap, circa-1999 trends (remember the empire waist?). Entering “how to look hot while pregnant” also brought up nothing of note.

And that’s when a light bulb went off: Why not create a luxurious, high-end maternity collection?

“Yes, there were other nice maternity designers out there, but the styles were uncomfortable and not me—lots of snaps and buttons,” Goldman says. “I wanted to create something chic …read more