Famous Pairs: Why Two Minds Are Better Than One

By Matthew E. May

There’s a lot to like about Joshua Wolf Shenk’s brand new book, Powers of Two: Finding the Essence of Innovation in Creative Pairs, especially if you’re a fan of books with a theme that breaks with conventional wisdom in a counterintuitive way. Rather than take the path most traveled by treatments on creativity and innovation, Shenk approaches the topic from a very specific, historical place: famous pairs.

Given that my livelihood revolves around business creativity and innovation—and that I’ve witnessed firsthand the power of collaborative pairs in both software development and police work—I was keen to ask Shenk a …read more