What Your Business Can Learn From the Best Small Ad Agencies

By Rohit Bhargava

If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now, I have become that smaller competitor. I run my own consulting group, and I work with those large agencies as an outsider now.

So when the annual list of Small Agency Awards are announced by AdAge, as they were a few weeks ago, I …read more