Psychology plays a part in almost every aspect of business. From helping target and refine your marketing message to gaining a deeper understanding of human behavior—both internally among your staff and externally with your customers and competitors—psychology is an area of study business leaders need to be tuned into if they want to run successful companies.
Just how useful can it be to dig deeper into this subject? Quite a bit, experts say. A number of areas of psychology directly relate to business leadership, including organizational psychology and leadership psychology, which study the ability of individuals to effectively lead groups of …read more