Why Simplicity Is the Key to Success

By Brian Moran

You’ve probably heard the term “big data.” It’s a buzzword that refers to the huge amount of data that is available thanks to modern technology. According to IBM, every day we create 2.5 quintillion bytes of data—so much that 90 percent of the data in the world today has been created in the last two years alone. Some of this data is brief, such as a post to Twitter, and some of it is lengthy, like a complex scientific study. For many of us, it’s a mixed blessing: The Internet is an unlimited source of information, much of …read more