Writing Style – let’s get rid of clichés
| A cliché is a phrase or expression that has been overused to the point of losing its intended force or purpose. The word originates from the era of block printing, when lazy printers would cut out frequently-used pieces of type, store them in a drawer, and bring them out again when the phrase reappeared.Initially refreshing, these phrases are now considered by many readers to lack creativity, innovation or sincerity. For example, think about the phrase “If you have any further questions, please don’t hesitate to contact me.” How often have you seen or written this?
When you read it are you impressed with the writer’s manners? Or do you pretty much ignore the thought? When you write it, do you really believe the reader would be afraid to call you unless told otherwise? Do you think that readers today would hesitate to call or e-mail you if they were confused or wanted to complain? I believe many writers still use clichés because they are lazy and writing in a robotic mode. If you want to look like an energetic professional, write in a warm, friendly fashion using words you would use in a face-to-face conversation. Take a look at the following phrases. If you can immediately supply the next word, you know the phrase is overworked.
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