A business case is the strongest tool available for persuading senior management to buy into your recommendation. And it can’t be done effectively without a great deal of thinking going into the process. This session explores the pre-writing tools needed to justify the recommendation, provides writing guidelines, and reviews a proven template for increasing your chances of getting a positive outcome.
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WORKSHOP DESCRIPTION
When senior managers are deciding whether or not to go ahead with a proposal, they need to feel confident that the recommended proposal has been carefully considered and is the best approach under the circumstances. That’s the role of a business case.
This workshop provides the tools and techniques required to build a strong business case so you increase your chances of success.
WHO SHOULD ATTEND:
- All those who must write business case studies to justify large expenditures of money, resources or time
- All those who must compete for funding for projects or equipment purchases
YOU WILL LEARN TO:
- Build data and substance into your business case
- Organize your arguments in a logical fashion
- Write persuasively
- Present your case study with authority
COURSE OUTLINE
The Role of the Business Case
- Understanding the differences between business cases, proposals and recommendation reports
- Understanding the factors that will increase your chance of success
- Knowing when, why, and who should be involved in the preparation of business cases
- Deciding on how much analysis is required
- Identifying the holes or inconsistencies in your arguments
- Improving your ability to communicate the purpose of the project
The Components of a Business Case
- Exploring the ingredients of an effective business case study
- Preparing a detailed current state assessment
- Describing the project and its scope
- Undertaking a SWOT analysis
- Comparing alternatives
- Discussing benefits
- Analyzing risks
- Using PERT or Gantt charts to reflect timing
- Making the solution visually understandable
The Writing Style of a Business Case
- Organizing the data to meet the reader’s needs
- 7 steps for writing clearly and concisely
- Writing powerful executive summaries
- Handling difficult areas
- Using persuasive writing techniques
- Using a 10-step success checker
The Appearance of a Business Case
- Choosing the appropriate window dressing
- Fielding questions
- Using visual aids
Presenting Your Business Case
- Slide Deck Versus PowerPoint
METHODS TO BE USED:
Participants will be involved in individual and group exercises and discussions.
Prior to the session, the facilitator will work with the client to build a case study for the participants to work on during the workshop.
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Course Code: WSJ702
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