This session provides guidelines for writing in the business world – whatever the medium. You’ll learn how and why business writing varies from academic writing, you’ll explore the seven steps for writing clearly and concisely.

HALF-DAY WORKSHOP

For 6 to 20 participants at your place of business

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WORKSHOP DESCRIPTION

Business writing has changed drastically over the past decade. Today’s fast-paced business world demands our correspondence be written in an easy-to-read, easy-to-understand style. Gone are complicated sentences, meaningless phrases and pompous vocabulary. Emphasis is now placed on informing, not on impressing the reader.

WHO SHOULD ATTEND:

Anyone who must communicate internally or externally in the business world

YOU WILL LEARN:

  • The differences between academic and business writing
  • What today’s reader wants in a business document
  • The 7 rules for writing clearly and concisely
  • The 3 tones every business writer must be able to use
  • How to use the readability stats feature on a computer

COURSE OUTLINE

Introduction

  • Academic versus business writing
  • Today’s readers
  • Myths

Writing Style

  • Sentence length
  • Word choice
  • Smothered verbs
  • Connecting words
  • Active versus passive voice
  • Parallel flow in sentences and lists
  • Visual appeal

Tone

  • Formal (reports)
  • Neutral (letters)
  • Informal (emails)

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Course Code: WBJ504

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