This session provides guidelines for writing in the business world – whatever the medium. You’ll learn how and why business writing varies from academic writing, you’ll explore the seven steps for writing clearly and concisely.
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WORKSHOP DESCRIPTION
Business writing has changed drastically over the past decade. Today’s fast-paced business world demands our correspondence be written in an easy-to-read, easy-to-understand style. Gone are complicated sentences, meaningless phrases and pompous vocabulary. Emphasis is now placed on informing, not on impressing the reader.
WHO SHOULD ATTEND:
Anyone who must communicate internally or externally in the business world
YOU WILL LEARN:
- The differences between academic and business writing
- What today’s reader wants in a business document
- The 7 rules for writing clearly and concisely
- The 3 tones every business writer must be able to use
- How to use the readability stats feature on a computer
COURSE OUTLINE
Introduction
- Academic versus business writing
- Today’s readers
- Myths
Writing Style
- Sentence length
- Word choice
- Smothered verbs
- Connecting words
- Active versus passive voice
- Parallel flow in sentences and lists
- Visual appeal
Tone
- Formal (reports)
- Neutral (letters)
- Informal (emails)
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Course Code: WBJ504
-jw-.5