HALF-DAY WORKSHOP

For 6 to 20 participants at your place of business

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WORKSHOP DESCRIPTION

Every day, organizations face decisions about which project or idea to fund. And competition for resources and funds is keen. This is where a good business case comes in. It provides senior management with information that allows them to confidently make a decision on a proposed change.

Unfortunately, few people are familiar with the details, organization, and writing style required. In addition, they often confuse it with a proposal or recommendation report.

Building a Business Case is a half-day workshop designed to provide participants with the tools they need to organize a business case and to ensure they provide senior management with the right information “to sell” their proposal.

WHO SHOULD ATTEND:

  • Anyone who needs to persuade senior management to spend money on a project/product/service
  • People who want to make a change within their organization that requiresfunding

YOU WILL LEARN TO:

  • Prepare a document that effectively “sells” a project/service/change to senior management
  • Provide strong arguments that link to the readers’ needs
  • Use proven tools to assess strengths and weaknesses in a businesscase
  • Identify specific questions that must beanswered
  • Prepare a strong cost/benefitsanalysis
  • Use words that sell

COURSE OUTLINE

Introduction

  • Understanding different businessdocuments
    • Recommendation reports
    • Proposals
    • Businesscases
  • Defining a businesscase
  • Understanding why some documentsfail
  • Preparing a business case: 3Steps

Pre-Writing

  • Identifying the reader’sneeds/objectives/concerns/questions
  • Setting the objective and linking it to the reader’sneeds
  • Using two proven tools that ensure the readers’ questions areanswered

Organizing

  • Reviewing the parts of an effective businesscase
    • SituationAnalysis
    • Solution
    • Options
    • Cost/benefits Analysis
    • RiskMitigation
    • Timelines
    • Conclusion/Recommendation

Writing/Editing

  • Reviewing the seven guidelines for effective businesswriting
  • Making information easy toread
    • Sentence and paragraph length
  • Choosing the rightwords

Summary and Evaluations

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Course Code: WBC510

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