Influence and Persuasion

WORKSHOP DESCRIPTION

Mastering the skills of influence and persuasion is essential for success in today’s collaborative, fast-paced workplace. Whether you’re leading a team, selling an idea, driving change, or building stakeholder relationships, your ability to influence outcomes and persuade others can directly impact your effectiveness and career progression.

This interactive one-day workshop explores key strategies, techniques, and psychological principles to help professionals influence with integrity, gain buy-in, and communicate persuasively across all levels of an organization.

WHO SHOULD ATTEND:

• Professionals seeking to enhance their communication and leadership impact
• Team leads and managers who need to motivate and align others
• Sales and customer-facing staff aiming to gain trust and buy-in
• Project managers and change agents working across teams and departments
• Anyone who wants to be more persuasive in daily interactions

PARTICIPANTS WILL LEARN TO:

• Distinguish between influence and persuasion—and when to use each
• Apply proven models and principles of persuasive communication
• Use empathy, rapport, and credibility to build trust and alignment
• Tailor messages to different decision-making styles
• Craft persuasive messages and business cases that inspire action
• Avoid common persuasion pitfalls and build lasting influence

COURSE OUTLINE

Understanding Influence and Persuasion

• Definitions and distinctions
• Characteristics of influential communicators
• Influencing Skills Self-Assessment

Foundational Skills

• Building rapport and demonstrating empathy
• Developing charisma, credibility, and integrity
• Lessons from How to Win Friends and Influence People

Models and Strategic Tools

• Psychological models of influence and persuasion
• Practical strategies, dos and don’ts
• Introduction to Neuro-Linguistic Programming (NLP)

Frameworks and Practical Applications

• Principles of rhetoric and persuasive structure
• Decision-making styles and how to adapt
• Storytelling and framing a compelling case

Day Two (optional)

• Speech/Presentation Preparation Time
• Practical Presentations
• Group Feedback

METHODS TO BE USED

This dynamic workshop includes individual exercises, group discussions, self-assessments, brainstorming sessions, and case studies. No pre-work is required. Participants will leave with practical tools they can immediately apply in real-world situations to influence and persuade more effectively.