• One- or Two-Day Course

    6-12 Hours
    of training

  • 6 to 20 Participants

    6 to 20
    participants from
    your organization

  • On-Site or Virtual

    On-Site at your
    place of business or
    Virtual via Zoom / Teams

Mastering the skills of influence and persuasion is essential for success in today’s collaborative, fast-paced workplace. Whether you’re leading a team, selling an idea, driving change, or building stakeholder relationships, your ability to influence outcomes and persuade others can directly impact your effectiveness and career progression.

This interactive one-day workshop explores key strategies, techniques, and psychological principles to help professionals influence with integrity, gain buy-in, and communicate persuasively across all levels of an organization.

WHO SHOULD ATTEND:

  • Professionals seeking to enhance their communication and leadership impact
  • Team leads and managers who need to motivate and align others
  • Sales and customer-facing staff aiming to gain trust and buy-in
  • Project managers and change agents working across teams and departments
  • Anyone who wants to be more persuasive in daily interactions

YOU WILL LEARN TO:

  • Distinguish between influence and persuasion—and when to use each
  • Apply proven models and principles of persuasive communication
  • Use empathy, rapport, and credibility to build trust and alignment
  • Tailor messages to different decision-making styles
  • Craft persuasive messages and business cases that inspire action
  • Avoid common persuasion pitfalls and build lasting influence

COURSE OUTLINE

Understanding Influence and Persuasion

  • Definitions and distinctions
  • Characteristics of influential communicators
  • Influencing Skills Self-Assessment

Foundational Skills

  • Building rapport and demonstrating empathy
  • Developing charisma, credibility, and integrity
  • Lessons from How to Win Friends and Influence People

Models and Strategic Tools

  • Psychological models of influence and persuasion
  • Practical strategies, dos and don’ts
  • Introduction to Neuro-Linguistic Programming (NLP)

Frameworks and Practical Applications

  • Principles of rhetoric and persuasive structure
  • Decision-making styles and how to adapt
  • Storytelling and framing a compelling case

METHODS TO BE USED

This dynamic workshop includes individual exercises, group discussions, self-assessments, brainstorming sessions, and case studies. No pre-work is required. Participants will leave with practical tools they can immediately apply in real-world situations to influence and persuade more effectively.

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